This research addresses the question of how many registered trademarks are optimal to protect a brand. By assigning property rights in brand names, trademarks give firms the ability to protect their brands from free riders. The optimal number of trademarks depends on factors that affect expected infringement losses: the likelihood of infringement times the loss to the brand's owner if infringement occurs.
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Paper provided by U.S. Department of Justice - Antitrust Division in its series Papers with number
01-2.
Length: 29 pages Date of creation: 2001 Date of revision: Handle: RePEc:fth:usjuat:01-2
Contact details of provider: Postal: U.S. DEPARTMENT OF JUSTICE; ANTITRUST DIVISION, JUDICIARY CENTER BUILDING 555 4TH ST. N.W. WASHINGTON D.C. 20001 U.S.A.. Email: Web page: http://www.justice.gov/atr/ More information through EDIRC
For technical questions regarding this item, or to correct its listing, contact: (Thomas Krichel).
Find related papers by JEL classification: K22 - Law and Economics - - Regulation and Business Law - - - Corporation and Securities Law K11 - Law and Economics - - Basic Areas of Law - - - Property Law
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