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Finanzierungsmix und Effizienz in spendensammelnden Organisationen

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  • Gmür, Markus

    (VMI)

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    Abstract

    Spenden sammelnde Organisationen besitzen beträchtliche und in der Praxis eher unterschätzte Freiheitsgrade in der Bestimmung ihres Finanzierungsmix. Der Beitrag erläutert im ersten Schritt sieben verschiedene Kalküle, die bei der Festlegung des angestrebten Mix aus privaten Spenden, öffentlichen Beiträgen und Leistungsentgelten eine Rolle spielen können. Im zweiten Teil wird auf Basis eines Datensatzes von Spenden sammelnden Organisationen in der Schweiz gezeigt, welcher Zusammenhang zwischen einem bestimmten Finanzierungsmix und der betriebswirtschaftlichen Effizienz besteht: Je höher die Spendenabhängigkeit der Organisation ist und je stärker ihr Gewicht im Fundraising auf dem Beziehungs- gegenüber dem Massenmarkt ist, umso besser ist auch ihre Effizienz.

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    Bibliographic Info

    Paper provided by Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland in its series FSES Working Papers with number 440.

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    Length: 13 pages
    Date of creation: 30 Jan 2013
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    Handle: RePEc:fri:fribow:fribow00440

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    Related research

    Keywords: Kundenorientierung; Professionalisierung; Nonprofit-Organisation;

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    1. James Andreoni & A. Abigail Payne, 2003. "Do Government Grants to Private Charities Crowd Out Giving or Fund-raising?," American Economic Review, American Economic Association, American Economic Association, vol. 93(3), pages 792-812, June.
    2. James Andreoni & A. Abigail Payne, 2010. "Is Crowding Out Due Entirely to Fundraising? Evidence from a Panel of Charities," NBER Working Papers 16372, National Bureau of Economic Research, Inc.
    3. Katherine O'Regan & Sharon Oster, 2002. "Does government funding alter nonprofit governance? Evidence from New York City nonprofit contractors," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd., vol. 21(3), pages 359-379.
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