Exploring Feasibility of Alternate Channels of Information Dissemination: Study of Rural Consumers Information Needs
AbstractInformation plays a vital role in lives of individuals/groups for development and growth. Just information does not serve the purpose, but accurate information does. The sources/tools/techniques used to get the desired information have evolved from the foremost person-to-person interaction to the latest search engines on the World Wide Web. Thus options to obtain information have widened. Search engines have enabled to get information from any corner of the world to personâ€™s desktop within fraction of seconds. In this paper, we try to study the information needs of rural population in India. This research tries to understand types of information required and frequency of search for information among the rural population. The study attempts to understand whether, demand exists for â€˜information on demandâ€™ or search engine service itself would unlock a new untapped demand. [W.P. No.2008-05-01]
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by eSocialSciences in its series Working Papers with number id:2746.
Date of creation: Aug 2010
Date of revision:
Note: Institutional Papers
Contact details of provider:
Web page: http://www.esocialsciences.org
information; development; growth; Worlse Wide Web; rural population; frequency;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-08-14 (All new papers)
- NEP-ICT-2010-08-14 (Information & Communication Technologies)
- NEP-MKT-2010-08-14 (Marketing)
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Padma Prakash).
If references are entirely missing, you can add them using this form.