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Market Dominance and Behaviour-Based Pricing under Horizontal and Vertical Differentiation

Author

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  • Gehrig, Thomas
  • Shy, Oz
  • ,

Abstract

We evaluate behaviour-based price discrimination from an antitrust perspective by focusing on an industry with inherited market dominance. Under horizontal differentiation behaviour-based pricing does not by itself lead to persistence of dominance unless the dominant firm is protected by significantly higher switching costs than its small rival. This result continues to hold even if the dominant firm can use behaviour-based pricing to compete against an entrant with no access to consumers' purchase histories. Under vertical differentiation behaviour-based pricing enhances the dominance of the high-quality seller and, hence, consumer welfare.

Suggested Citation

  • Gehrig, Thomas & Shy, Oz & ,, 2007. "Market Dominance and Behaviour-Based Pricing under Horizontal and Vertical Differentiation," CEPR Discussion Papers 6571, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:6571
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    Citations

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    Cited by:

    1. Luca Lambertini & Raimondello Orsini, 2013. "On Hotelling's ‘stability in competition’ with network externalities and switching costs," Papers in Regional Science, Wiley Blackwell, vol. 92(4), pages 873-883, November.
    2. Elias Carroni, 2018. "Behaviour-based price discrimination with cross-group externalities," Journal of Economics, Springer, vol. 125(2), pages 137-157, October.
    3. Ki-Eun Rhee & Raphael Thomadsen, 2017. "Behavior-Based Pricing in Vertically Differentiated Industries," Management Science, INFORMS, vol. 63(8), pages 2729-2740, August.
    4. Elias Carroni, 2015. "Competitive Behaviour-Based Price: Discrimination among Asymmetric Firms," Working Papers 1501, University of Namur, Department of Economics.
    5. Stefano Colombo, 2018. "Behavior‐ and characteristic‐based price discrimination," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 27(2), pages 237-250, June.

    More about this item

    Keywords

    Behavior-based pricing; Consumer loyalty; Horizontal and vertical differentiation; Market dominance; Poaching; Price discrimination;
    All these keywords.

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices

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