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The attractiveness of a modern and contemporary art museum

Author

Listed:
  • JG. Brida
  • M. Meleddu
  • M. Pulina

Abstract

This paper analyses the different factors influencing the intention to revisit a cultural attraction with an application to the Museum for Modern and Contemporary Art (MART) of Rovereto (Italy). The empirical data were obtained from a survey undertaken from September to November 2009 and a zero-truncated count data model is estimated. The findings reveal that, on the one hand, socio-demographic characteristics positively influence the probability to return. Also, as reported in other studies, the temporary exhibitions offered by the museum have a significant impact with a incidence rate ratio of almost two times. On the other hand, no matter how much the visitors spend on accommodation, are less likely to revisit if they travel in groups, by train or foot, are farer from their town of origin and spent longer visiting the museum.

Suggested Citation

  • JG. Brida & M. Meleddu & M. Pulina, 2011. "The attractiveness of a modern and contemporary art museum," Working Paper CRENoS 201106, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    • Handle: RePEc:cns:cnscwp:201106
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    File URL: https://crenos.unica.it/crenos/node/3227
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    File URL: https://crenos.unica.it/crenos/sites/default/files/WP11-06.pdf
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    Citations

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    Cited by:

    1. Calogero Guccio & Domenico Lisi & Anna Mignosa & Ilde Rizzo, 2018. "Does cultural heritage monetary value have an impact on visits? An assessment using official Italian data," Tourism Economics, , vol. 24(3), pages 297-318, May.
    2. Calogero Guccio & Domenico Lisi & Anna Mignosa & Ilde Rizzo, 2017. "Has cultural heritage monetary value an impact on visits? An assessment using Italian official data," ACEI Working Paper Series AWP-02-2017, Association for Cultural Economics International, revised Feb 2017.

    More about this item

    Keywords

    museum; cultural economics; repeat visitation; zero-truncated poisson; rovereto (italy);
    All these keywords.

    JEL classification:

    • C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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