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Media Exposure And Individual Choices: Evidence From Lotto Players

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Author Info

  • Maria De Paola

    ()

  • Vincenzo Scoppa

    ()
    (Dipartimento di Economia e Statistica, Università della Calabria)

Abstract

To what extent individual choices are influenced by media exposure? We try to provide evidence on this issue considering how the sales of lotto tickets are determined by the size of the top prize (the jackpot) compared to the amount of attention that media devote to the game. We use data on the Italian SuperEnalotto (2003- 2010) and estimate tickets sales in relation to the jackpot size and to several measures of lotto media coverage. To take into account that media attention may be affected by the amount of tickets sold we instrument media coverage with the availability of other newsworthy material (sport events and disasters). It emerges that media attention to the game is inversely related to the availability of other news. Two-Stage-Least Squares Estimations show that, given the jackpot size, players spend more on lotto when media attention to the game is higher.

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File URL: http://www.ecostat.unical.it/RePEc/WorkingPapers/WP02_2011.pdf
File Function: First version, 2011-02
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Bibliographic Info

Paper provided by Università della Calabria, Dipartimento di Economia, Statistica e Finanza (Ex Dipartimento di Economia e Statistica) in its series Working Papers with number 201102.

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Length: 9 pages
Date of creation: Feb 2011
Date of revision:
Handle: RePEc:clb:wpaper:201102

Contact details of provider:
Postal: Università della Calabria, Dipartimento di Economia, Statistica e Finanza, Ponte Pietro Bucci, Cubo 0/C, I-87036 Arcavacata di Rende, CS, Italy
Phone: +39 0984 492413
Fax: +39 0984 492421
Web page: http://www.unical.it/portale/strutture/dipartimenti_240/disesf/
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Related research

Keywords: Media Influence; Media Exposure; Psychology and Economics; Lottery; Instrumental Variables;

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