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Business models for the simulation hypothesis

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  • Evangelos Katsamakas

Abstract

The simulation hypothesis suggests that we live in a computer simulation. That notion has attracted significant scholarly and popular interest. This article explores the simulation hypothesis from a business perspective. Due to the lack of a name for a universe consistent with the simulation hypothesis, we propose the term simuverse. We argue that if we live in a simulation, there must be a business justification. Therefore, we ask: If we live in a simuverse, what is its business model? We identify and explore business model scenarios, such as simuverse as a project, service, or platform. We also explore business model pathways and risk management issues. The article contributes to the simulation hypothesis literature and is the first to provide a business model perspective on the simulation hypothesis. The article discusses theoretical and practical implications and identifies opportunities for future research related to sustainability, digital transformation, and Artificial Intelligence (AI).

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  • Evangelos Katsamakas, 2024. "Business models for the simulation hypothesis," Papers 2404.08991, arXiv.org.
    • Handle: RePEc:arx:papers:2404.08991
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    References listed on IDEAS

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    1. Nicholas Economides & Evangelos Katsamakas, 2006. "Two-Sided Competition of Proprietary vs. Open Source Technology Platforms and the Implications for the Software Industry," Management Science, INFORMS, vol. 52(7), pages 1057-1071, July.
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    8. Evangelos Katsamakas & Kostapanos Miliaresis & Oleg V. Pavlov, 2022. "Digital Platforms for the Common Good: Social Innovation for Active Citizenship and ESG," Sustainability, MDPI, vol. 14(2), pages 1-12, January.
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    11. Parmar, Rashik & Leiponen, Aija & Thomas, Llewellyn D.W., 2020. "Building an organizational digital twin," Business Horizons, Elsevier, vol. 63(6), pages 725-736.
    12. Fei Tao & Qinglin Qi, 2019. "Make more digital twins," Nature, Nature, vol. 573(7775), pages 490-491, September.
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