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Cooperative Wineries and Wine Marketing in Spain

Author

Listed:
  • Francisco J. Medina-Albaladejo

    (Universitat de València, València, Spain)

  • Jordi Planas

    (Universitat de Barcelona, Barcelona, Spain)

Abstract

Cooperative wineries emerged with a double objective: on the one hand, the common production ofwine, to reduce production costs and at the same time to increase the quality of the product; on the other hand, the common sale of wine, with a reduction of intermediaries and an improvement of the position of winegrowers in the marketing process. Both objectives had to lead to a higher remuneration for the product and, consequently, for producers’ income. In the wine sector producers were mainly small family farmers who faced a context of tendential fall in wine prices and, consequently, a decrease in their income. If the advantages of winemaking in common seem obvious, success in the second objective seems more doubtful. In this article we want to analyze the marketing of wine in Spain through the cooperative wineries: What was their role in the wine trade? What types of sales did they adopt and why? How did they adapt to changes in the wine consumption patterns?

Suggested Citation

  • Francisco J. Medina-Albaladejo & Jordi Planas, 2017. "Cooperative Wineries and Wine Marketing in Spain," Documentos de Trabajo (DT-AEHE) 1707, Asociación Española de Historia Económica.
    • Handle: RePEc:ahe:dtaehe:1707
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    Keywords

    Cooperative Wineries; Wine Trade; Twentieth Century; Spain;
    All these keywords.

    JEL classification:

    • J54 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Producer Cooperatives; Labor Managed Firms
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • N84 - Economic History - - Micro-Business History - - - Europe: 1913-
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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