Factors Contributing to Effective U.S. Cooperative Member-owner Communications
AbstractIn 2011, communicating the cooperative value package to member-owners was identified as the most critical challenge among U.S. agricultural cooperatives. Rural cooperatives in three states were surveyed to identify current communications methods and to elicit the effectiveness of communicating key messages through those efforts by conducting a simple regression analysis.
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Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida with number 143027.
Date of creation: 2013
Date of revision:
cooperative; member-owner communications; effective communications; marketing communications; communications plans; Teaching/Communication/Extension/Profession;
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- Trechter, David D. & King, Robert P. & Walsh, Laura, 2002. "Using Communications to Influence Member Commitment in Cooperatives," Journal of Cooperatives, NCERA-210, vol. 17.
- Kenkel, Philip L. & Park, John L., 2011. "Theme Overview: Critical Issues for Agricultural Cooperatives," Choices, Agricultural and Applied Economics Association, vol. 26(3).
- Keeling Bond, Jennifer J. & Bhuyan, Sanjib, 2011. "Industry Leaders' Perspectives on Communicating the Cooperative Value Package," Choices, Agricultural and Applied Economics Association, vol. 26(3).
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