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Food Chain Actors’ Perceptions of and Adaptations to Volatile Markets: Results of a Media Analysis

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  • von Davier, Zazie
  • Heyder, Matthias
  • Theuvsen, Ludwig
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    Abstract

    The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in which supply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close this research gap by presenting empirical findings about how the volatility of agricultural markets is perceived, how increasing market volatilities are being explained, and what adaptations to the volatile external environments are being suggested. Based on a large‐scale media analysis, we have identified perceptions, which vary greatly over time, especially with regard to the perception of the threats and opportunities volatility creates for farms and firms and the most frequently identified reasons for volatile prices.

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    File URL: http://purl.umn.edu/100472
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    Bibliographic Info

    Paper provided by International European Forum on Innovation and System Dynamics in Food Networks in its series 2010 Internatonal European Forum, February 8-12, 2010, Innsbruck-Igls, Austria with number 100472.

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    Date of creation: Oct 2010
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    Handle: RePEc:ags:iefi10:100472

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    Web page: http://www.fooddynamics.org/

    Related research

    Keywords: Agriculture; media analysis; public discourse; shared assumptions; volatility; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing; Production Economics; Research Methods/ Statistical Methods;

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    1. Oliver Musshoff & Martin Odening & Wei Xu, 2009. "Management of climate risks in agriculture-will weather derivatives permeate?," Applied Economics, Taylor & Francis Journals, vol. 43(9), pages 1067-1077.
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