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Untersuchung Der Präferenzen Russischer Fachbesucher Für Ausgewählte Messeleistungen

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  • Moser, Nataliya

Abstract

This paper presents an analysis of preferences of Russian trade visitors for selected exhibit attributes. We used Choice Based Conjoint Analysis to establish realistic measurement of choice tasks and hence to determine respondents behaviour. By conducting latent class analysis we extracted two segments of Russian trade visitors with different preferences for price, web presence, business program, presentations and visitor-service.

Suggested Citation

  • Moser, Nataliya, 2009. "Untersuchung Der Präferenzen Russischer Fachbesucher Für Ausgewählte Messeleistungen," IAMO Discussion Papers 91768, Institute of Agricultural Development in Transition Economies (IAMO).
    • Handle: RePEc:ags:iamodp:91768
    DOI: 10.22004/ag.econ.91768
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    References listed on IDEAS

    as
    1. Anders Gustafsson & Andreas Herrmann & Frank Huber, 2007. "Conjoint Analysis as an Instrument of Market Research Practice," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 1, pages 3-30, Springer.
    2. Wayne S. DeSarbo & Christian F. DeSarbo, 2007. "A Generalized Normative Segmentation Methodology Employing Conjoint Analysis," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 16, pages 321-345, Springer.
    3. Paul E. Green & Abba M. Krieger & Yoram Wind, 2001. "Thirty Years of Conjoint Analysis: Reflections and Prospects," Interfaces, INFORMS, vol. 31(3_supplem), pages 56-73, June.
    4. Rinus Haaijer & Michel Wedel, 2007. "Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 11, pages 199-229, Springer.
    Full references (including those not matched with items on IDEAS)

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