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Untersuchung der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen


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  • Möser, Nataliya
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    Der vorliegende Beitrag analysiert Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen. Als Methode wurde die Choice-Based Conjoint Analyse eingesetzt, die eine realitätsnahe Erfassung von Auswahlentscheidungen und somit die Abbildung des Verhaltens der Probanden ermöglicht. Mit Hilfe des Latent Class Verfahrens wurden anschließend insgesamt zwei Segmente mit unterschiedlichen Präferenzen für Eintrittspreis, Internetseite, Fachprogramm, Präsentationen sowie Besucherservice ermittelt. -- E N G L I S H V E R S I O N: This paper presents an analysis of preferences of Russian trade visitors for selected exhibit attributes. We used Choice Based Conjoint Analysis to establish realistic measurement of choice tasks and hence to determine respondents behaviour. By conducting latent class analysis we extracted two segments of Russian trade visitors with different preferences for price, web presence, business program, presentations and visitor-service.

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    Bibliographic Info

    Paper provided by Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO) in its series IAMO Discussion Papers with number 124.

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    Date of creation: 2009
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    Handle: RePEc:zbw:iamodp:124

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    Keywords: Präferenzanalyse; Choice-Based Conjoint Analyse; Benefitsegmentierung; russische Messe; Preference Analysis; Choice Based Conjoint Analysis; Benefit segmentation; Russian exhibition;

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    1. Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.
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