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Untersuchung der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen
[Analysis of preferences of Russian trade visitors for selected exhibit attributes]

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  • Möser, Nataliya

Abstract

Der vorliegende Beitrag analysiert Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen. Als Methode wurde die Choice-Based Conjoint Analyse eingesetzt, die eine realitätsnahe Erfassung von Auswahlentscheidungen und somit die Abbildung des Verhaltens der Probanden ermöglicht. Mit Hilfe des Latent Class Verfahrens wurden anschließend insgesamt zwei Segmente mit unterschiedlichen Präferenzen für Eintrittspreis, Internetseite, Fachprogramm, Präsentationen sowie Besucherservice ermittelt.

Suggested Citation

  • Möser, Nataliya, 2009. "Untersuchung der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen [Analysis of preferences of Russian trade visitors for selected exhibit attributes]," IAMO Discussion Papers 124, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
    • Handle: RePEc:zbw:iamodp:124
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    References listed on IDEAS

    as
    1. Anders Gustafsson & Andreas Herrmann & Frank Huber, 2007. "Conjoint Analysis as an Instrument of Market Research Practice," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 1, pages 3-30, Springer.
    2. Rinus Haaijer & Michel Wedel, 2007. "Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 11, pages 199-229, Springer.
    3. Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.
    4. Wayne S. DeSarbo & Christian F. DeSarbo, 2007. "A Generalized Normative Segmentation Methodology Employing Conjoint Analysis," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 16, pages 321-345, Springer.
    5. Paul E. Green & Abba M. Krieger & Yoram Wind, 2001. "Thirty Years of Conjoint Analysis: Reflections and Prospects," Interfaces, INFORMS, vol. 31(3_supplem), pages 56-73, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Präferenzanalyse; Choice-Based Conjoint Analyse; Benefitsegmentierung; russische Messe; Preference Analysis; Choice Based Conjoint Analysis; Benefit segmentation; Russian exhibition;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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