Assessing Food Safety Concepts on the Dairy Farm: The Case of Chemical Hazards
AbstractAdaptive conjoint analysis was used to elicit farmers' and experts' preferences for attributes of improving food safety with respect to chemical hazards on the dairy farm. Groups of respondents were determined by cluster analysis based on similar farmers' and experts' perceptions of food safety improvement. Results show differences in priority of the more important attributes. However, respondents in all groups valued "identification of treated cows" as one of the most important attributes. The results provide the processing industry and extension service with a better understanding of aspects that may form farmers' perceptions of improving food safety, and thus help to define the message for targeting different farmer groups.
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Bibliographic InfoPaper provided by European Association of Agricultural Economists in its series 84th Seminar, February 8-11, 2004, Zeist, The Netherlands with number 24979.
Date of creation: 2004
Date of revision:
food safety; dairy farm; conjoint analysis; cluster analysis; Food Consumption/Nutrition/Food Safety;
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- Manalo, Alberto B., 1990. "Assessing The Importance Of Apple Attributes: An Agricultural Application Of Conjoint Analysis," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 19(2), October.
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