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Gender Differences in Pro-social Behaviour: The Case of Fair-trade Food Consumers

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  • De Devitiis, Biagia
  • De Luca, Anna Irene
  • Maietta, Ornella Wanda

Abstract

Objective of this paper is to analyse the presence of gender differences in the purchase motivations of Fair Trade (FT) food products sold in the Italian World Shops (WS). At this end, a questionnaire has been distributed to a sample of consumers in four Italian regions. A bivariate ordered probit analysis has been performed in order to identify the determinants of the two main ethical motivations in the purchase: worker guarantees and solidarity. The variables used as determinants are individual and municipal characteristics. Among individual characteristics, gender is significant; among the municipal characteristics, the rate of female job market participation is also significant. These results give evidence of a gender gap in the preferences for public goods.

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Bibliographic Info

Paper provided by European Association of Agricultural Economists in its series 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland with number 114372.

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Date of creation: 2011
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Handle: RePEc:ags:eaae11:114372

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Related research

Keywords: ethical consumerism; gender preferences; fair trade; Consumer/Household Economics; Labor and Human Capital; D12; I31; L31; Z13;

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  1. John R. Lott & Jr. & Lawrence W. Kenny, 1999. "Did Women's Suffrage Change the Size and Scope of Government?," Journal of Political Economy, University of Chicago Press, vol. 107(6), pages 1163-1198, December.
  2. Bertocchi, Graziella, 2007. "The Enfranchisement of Women and the Welfare State," CEPR Discussion Papers 6396, C.E.P.R. Discussion Papers.
  3. Toke Aidt & Bianca Dallal, 2008. "Female voting power: the contribution of women’s suffrage to the growth of social spending in Western Europe (1869–1960)," Public Choice, Springer, vol. 134(3), pages 391-417, March.
  4. Aidt, T.S. & Dutta, Jayasri & Loukoianova, Elena, 2006. "Democracy comes to Europe: Franchise extension and fiscal outcomes 1830-1938," European Economic Review, Elsevier, vol. 50(2), pages 249-283, February.
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Cited by:
  1. Salamon, Petra & Weible, Daniela & Buergelt, Doreen & Christoph, Inken B. & Peter, Guenter, 2012. "Individual and context factors determine gender-specific behaviour: the case of school milk in Germany," 2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA 123532, Agricultural and Applied Economics Association.

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