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Splendide Mendax: False Label Claims about High and Rising Alcohol Content of Wine

Author

Listed:
  • Alston, Julian M.
  • Fuller, Kate B.
  • Lapsley, James T.
  • Soleas, George
  • Tumber, Kabir P.

Abstract

Many economists and others are interested in the phenomenon of rising alcohol content of wine and its potential causes. Has the alcohol content of wine risen—and if so, by how much, where, and when? What roles have been played by climate change and other environmental factors compared with evolving consumer preferences and expert ratings? In this paper we explore these questions using international evidence, combining time-series data on the alcohol content of wine from a large number of countries that experienced different patterns of climate change and influences of policy and demand shifts. We also examine the relationship between the actual alcohol content of wine and the alcohol content stated on the label. The systematic patterns here suggest that rising alcohol content of wine may be a nuisance by-product of producer responses to perceived market preferences for wines having riper, more-intense flavors, possibly in conjunction with evolving climate.

Suggested Citation

  • Alston, Julian M. & Fuller, Kate B. & Lapsley, James T. & Soleas, George & Tumber, Kabir P., 2011. "Splendide Mendax: False Label Claims about High and Rising Alcohol Content of Wine," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103845, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea11:103845
    DOI: 10.22004/ag.econ.103845
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    Cited by:

    1. Anderson, Kym, 2020. "Consumer Taxes on Alcohol: An International Comparison over Time," Journal of Wine Economics, Cambridge University Press, vol. 15(1), pages 42-70, February.
    2. Carew, Richard C. & Florkowski, Wojciech J. & Meng, Ting, 2016. "Segmenting Wine Market: California Red and White Wine Retail Prices in British Columbia," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235253, Agricultural and Applied Economics Association.

    More about this item

    Keywords

    Agricultural and Food Policy; Crop Production/Industries; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q54 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Climate; Natural Disasters and their Management; Global Warming

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