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Study on e-Commerce in Croatia: Customers' Preferences

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018

Author

Listed:
  • Pečenec, Ines
  • Zoroja, Jovana

Abstract

Rapid development and growth of Internet facilitate business and transforms today's economies. Nowadays is almost impossible to do business or some other activities without Internet usage. Internet enables transactions among clients and stores, which has positive impact on doing business. E-commerce enhances sales and customers' shopping experience and improves business processes. This paper aims to present and analyze e-commerce usage in Croatia. Empirical research on ecommerce in Croatia was conducted to investigate clients' perception and attitudes toward online shopping. Research results revealed that Croats use ecommerce stores, although they named several difficulties, which influence on their online shopping decisions.

Suggested Citation

  • Pečenec, Ines & Zoroja, Jovana, 2018. "Study on e-Commerce in Croatia: Customers' Preferences," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 397-403, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr18:183851
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    File URL: https://www.econstor.eu/bitstream/10419/183851/1/48-ENT-2018-Pecenec-397-403.pdf
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    References listed on IDEAS

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    1. Kurnia, Sherah & Choudrie, Jyoti & Mahbubur, Rahim Md & Alzougool, Basil, 2015. "E-commerce technology adoption: A Malaysian grocery SME retail sector study," Journal of Business Research, Elsevier, vol. 68(9), pages 1906-1918.
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    More about this item

    Keywords

    e-commerce; Internet; customers; Croatia;
    All these keywords.

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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