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Beyond Circularity—A Service-dominant (S-D) Logic Perspective

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  • Stephen L. Vargo

    (University of Hawai’i at Manoa)

Abstract

The idea of a circular economy, in which parts of discarded products are reused to create new products, has intuitive appeal for goals of sustainability. However, it also partially perpetuates a mental model of economic activity that is at the root of unsustainability. This make-buy-destroy-rebuy (products) mental model has been called “goods-dominant logic.” In this commentary, I advance an alternative mental model, called “service-dominant logic,” which lends itself to business models that can make circularity unnecessary.

Suggested Citation

  • Stephen L. Vargo, 2021. "Beyond Circularity—A Service-dominant (S-D) Logic Perspective," Circular Economy and Sustainability,, Springer.
    • Handle: RePEc:spr:circec:v:1:y:2021:i:1:d:10.1007_s43615-021-00007-2
    DOI: 10.1007/s43615-021-00007-2
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    References listed on IDEAS

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    1. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
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    Cited by:

    1. Zhang, Junnan & Sun, Xiaohua & Yuan, Fang & Liu, Xiaoling, 2023. "Which type of servitization promotes firm performance: Embedded or hybrid?," Economic Modelling, Elsevier, vol. 126(C).

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