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Physical vs. Virtual Information Search and Purchase in the Buying Behavior of Polish Young Consumers

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Author Info

  • Radoslaw Macik

    (Maria Curie-Sklodowska University in Lublin, Poland)

  • Dorota Macik

    (School of Finance and Management, Warsaw, Poland)

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    Abstract

    This paper investigates selected internal and external to the consumer factors influencing young consumers’ choices of physical or virtual channels for information search and purchase. Situations of channel lock-in and channel change between the mentioned phases of the buying process are described and their antecedents investigated. Perceived channel characteristics for information search and purchase, consumer decision-making style profile and information technology adoption level are considered to influence consumer choices in this case. Structural equation modeling has been used to analyze the gathered data – 5 models have been assessed.

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    Bibliographic Info

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    This chapter was published in: Radoslaw Macik & Dorota Macik , , pages 739-759, 2011.

    This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers] with number 739-759.

    Handle: RePEc:mgt:micp11:739-759

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    Web page: http://www.fm-kp.si/zalozba/ISBN/978-961-266-113-7.htm
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    Keywords: internet shopping; physical retail; information search; young consumers; Poland;

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    1. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, INFORMS, vol. 46(2), pages 186-204, February.
    2. Tang, Wei & Mokhtarian, Patricia L, 2009. "Accounting for Taste Heterogeneity in Purchase Channel Intention Modeling: An Example from Northern California for Book Purchases," Institute of Transportation Studies, Working Paper Series, Institute of Transportation Studies, UC Davis qt3v25m8dc, Institute of Transportation Studies, UC Davis.
    3. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, INFORMS, vol. 35(8), pages 982-1003, August.
    4. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer, Springer, vol. 16(3), pages 297-334, September.
    5. Faber, Ronald J & O'Guinn, Thomas C, 1992. " A Clinical Screener for Compulsive Buying," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 19(3), pages 459-69, December.
    6. Rook, Dennis W & Fisher, Robert J, 1995. " Normative Influences on Impulsive Buying Behavior," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 22(3), pages 305-13, December.
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