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Promoting Valahia University of Targoviste Among High-school Pupils and Students

In: International Conference Globalization, Innovation and Development. Trends and Prospects (G.I.D.T.P.)

Author

Listed:
  • Maria Cristina Stefan

    (“Valahia†University of Targoviste)

  • Violeta Andreea Andreiana

    (“Valahia†University of Targoviste)

  • Dorin Iancu

    (“Valahia†University of Targoviste)

Abstract

In the context of a fierce competition between Romanian universities, due to the fact that many of high school students were unable to pass the baccalaureate exam, their lack of interest in continuing to study and the choice of students to migrate abroad, VUT tries to cope with the challenges and be one of the most famous universities in the South Muntenia Region. The first part of the lecture is represented by an analysis, based on the data from the internet, on sites like uefiscdi, capital, mediafax, valahia etc., the analysis is about following promoting strategies used in the prestigious international universities and identifying the local methods adopted by the universities from Romania. In the second part, two surveys were conducted to give the university “some useful tips†about how to attract students and master students in a great academic environment. The first survey was conducted among the students of the best five high schools in Târgovişte and we found out their requirements in the university choices they will choose, fundamental aspects in the preparation of a VUT student promotion plan. The second survey aimed to understand the reasons of why the students do not want to continue mater studies at VUT. The results were necessary for preparing a set of promoting actions of the VUT among students.

Suggested Citation

  • Maria Cristina Stefan & Violeta Andreea Andreiana & Dorin Iancu, 2020. "Promoting Valahia University of Targoviste Among High-school Pupils and Students," Book chapters-LUMEN Proceedings, in: Ioana PANAGORET & Gabriel GORGHIU (ed.), International Conference Globalization, Innovation and Development. Trends and Prospects (G.I.D.T.P.), edition 1, volume 10, chapter 11, pages 86-94, Editura Lumen.
    • Handle: RePEc:lum:prchap:10-11
    DOI: https://doi.org/10.18662/lumproc/gidtp2018/11
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    References listed on IDEAS

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    1. Nicoleta Valentina FLOREA, 2011. "Using Branding To Attract, Recruit, And Retain Talented Staff," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 283-297, November.
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    More about this item

    Keywords

    university; students; promoting;
    All these keywords.

    JEL classification:

    • F6 - International Economics - - Economic Impacts of Globalization
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • I2 - Health, Education, and Welfare - - Education
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty

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