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Leadership Communication- An Efficient Way To Motivate Human Capital

Author

Listed:
  • Nicoleta Valentina FLOREA

    (Valahia University of Targoviste)

  • Raluca GÎLMEANU (MANEA)

    (Valahia University of Targoviste)

Abstract

Creating an appealing, a satisfaying, and a motivating work environment, employees will perceive these organizations more challenging, ethical responsible, economic and social supportive, more communicative and opened, and employees will work better and will be more involved in obtaining results. Organizations and its leadership may use financial and non-financial ways to motivate its employees in order to obtain performance and achieve its objectives. But, when incentive motivation is inadequate, non-financial motivation, such as: better communication, active listening, and feedback, or promotion, better career plans, and work groups, will encourge and motivate better its employees. In this paper we will show the importance of leadership communication in obtaining employees’ performance, by implementing a research and a model of a communication plan. We will also show that using better communication practices the leadership will improve workplace performance and satisfaction.

Suggested Citation

  • Nicoleta Valentina FLOREA & Raluca GÎLMEANU (MANEA), 2016. "Leadership Communication- An Efficient Way To Motivate Human Capital," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 101-117, May.
    • Handle: RePEc:aio:manmar:v:xiv:y:2016:i:1:p:101-117
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    References listed on IDEAS

    as
    1. Florea Nicoleta Valentina, 2010. "Communication During Human Resources Recruitment, Selection and Integration Processes in Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1005-1010, May.
    2. Flaviu MEGHISAN, 2014. "Ethics And Commercial Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 268-279, November.
    3. Nicoleta Valentina FLOREA, 2011. "Using Branding To Attract, Recruit, And Retain Talented Staff," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 283-297, November.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    leadership communication; motivation; talented employees; leaders’ implication; work performance;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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