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The trouble with marketing ethics . .

In: Handbook on Ethics and Marketing

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  • John F. Gaski

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • John F. Gaski, 2015. "The trouble with marketing ethics . . ," Chapters, in: Handbook on Ethics and Marketing, chapter 6, pages 111-124, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14834_6
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    References listed on IDEAS

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    1. Hunt, Shelby D, 1991. "Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapproachement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 32-44, June.
    2. Abagail McWilliams & Donald Siegel, 2000. "Corporate social responsibility and financial performance: correlation or misspecification?," Strategic Management Journal, Wiley Blackwell, vol. 21(5), pages 603-609, May.
    3. Gaski, John F., 1985. "Dangerous territory: The societal marketing concept revisited," Business Horizons, Elsevier, vol. 28(4), pages 42-47.
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