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The Making of Place: Consumers and Place-affiliated Brands

In: Brands and Branding Geographies

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  • Liz Moor

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Liz Moor, 2011. "The Making of Place: Consumers and Place-affiliated Brands," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 5, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_5
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    References listed on IDEAS

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    1. Cova, Bernard & Dalli, Daniele, 2009. "Working Consumers: The Next Step in Marketing Theory?," MPRA Paper 36717, University Library of Munich, Germany.
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