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Zsolt Katona


This is information that was supplied by Zsolt Katona in registering through RePEc. If you are Zsolt Katona , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Zsolt
Middle Name:
Last Name: Katona

RePEc Short-ID: pka831

Email: [This author has chosen not to make the email address public]
Postal Address:


Walter A. Haas School of Business
University of California-Berkeley
Location: Berkeley, California (United States)
Postal: 545 Student Services Building # 1900, Berkeley, CA 94720-1900
Handle: RePEc:edi:habrkus (more details at EDIRC)


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Working papers

  1. Chrysanthos Dellarocas & Zsolt Katona & William Rand, 2010. "Media, Aggregators and the Link Economy: Strategic Hyperlink Formation in Content Networks," Working Papers 10-13, NET Institute.
  2. Berman, Ron & Katona, Zsolt, 2010. "The Role of Search Engine Optimization in Search Rankings," MPRA Paper 20129, University Library of Munich, Germany.


  1. Kaifu Zhang & Zsolt Katona, 2012. "Contextual Advertising," Marketing Science, INFORMS, vol. 31(6), pages 980-994, November.
  2. Elie Ofek & Zsolt Katona & Miklos Sarvary, 2011. ""Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers," Marketing Science, INFORMS, vol. 30(1), pages 42-60, 01-02.
  3. Zsolt Katona & Miklos Sarvary, 2010. "The Race for Sponsored Links: Bidding Patterns for Search Advertising," Marketing Science, INFORMS, vol. 29(2), pages 199-215, 03-04.
  4. Joseph Lajos & Zsolt Katona & Amitava Chattopadhyay & Miklos Sarvary, 2009. "Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High," Journal of Consumer Research, University of Chicago Press, vol. 36(1), pages 122-136, 06.
  5. Zsolt Katona & Miklos Sarvary, 2008. "Network Formation and the Structure of the Commercial World Wide Web," Marketing Science, INFORMS, vol. 27(5), pages 764-778, 09-10.
  6. Katona, Zsolt & Móri, Tamás F., 2006. "A new class of scale free random graphs," Statistics & Probability Letters, Elsevier, vol. 76(15), pages 1587-1593, September.

NEP Fields

2 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-COM: Industrial Competition (1) 2010-10-16. Author is listed
  2. NEP-ICT: Information & Communication Technologies (2) 2010-02-13 2010-10-16. Author is listed
  3. NEP-MKT: Marketing (2) 2010-02-13 2010-10-16. Author is listed
  4. NEP-NET: Network Economics (1) 2010-10-16. Author is listed
  5. NEP-ORE: Operations Research (1) 2010-02-13. Author is listed


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