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Publications

by members of

Rouen Business School
Rouen, France

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.
| Working papers | Journal articles |

Working papers

2016

  1. Mourad Touzani & E. Hirschman E. & H Salah L., 2016. "Retail Stressors in the Middle East/North Africa Region," Post-Print hal-01331849, HAL.

2012

  1. Amira Trabelsi Zoghlami & Mourad Touzani, 2012. "An examination of the factors influencing consumers' visit of C2C Websites," Post-Print hal-00779327, HAL.

2011

  1. Elizabeth C. Hirschman & Mourad Touzani, 2011. "Consumer acculturation in situ: the continuing leg of French colonization in North Africa," Post-Print hal-00756595, HAL.

Journal articles

2016

  1. Touzani, Mourad & Hirschman, Elizabeth C. & Hechiche Salah, Lamia, 2016. "Retail stressors in the Middle East/North Africa region," Journal of Business Research, Elsevier, vol. 69(2), pages 726-735.
  2. Amira Trabelsi Zoghlami & Karim Ben Yahia & Mourad Touzani, 2016. "Corporate Reputation and C2C Websites: An Exploratory Approach," International Journal of Online Marketing (IJOM), IGI Global, vol. 6(4), pages 1-11, October.
  3. Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016. "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 20-33.

2012

  1. Amira Trabelsi Zoghlami & Mourad Touzani, 2012. "An Examination of the Factors Influencing Consumers’ Visit of C2C Websites," International Journal of Online Marketing (IJOM), IGI Global, vol. 2(3), pages 52-69, July.

2011

  1. Alexandru CAPATINA & Mourad TOUZANI, 2011. "Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 27-30.

2010

  1. Moussa, Salim & Touzani, Mourad, 2010. "Ranking marketing journals using the Google Scholar-based hg-index," Journal of Informetrics, Elsevier, vol. 4(1), pages 107-117.

2009

  1. Mourad TOUZANI & Azza TEMESSEK, 2009. "Brand Loyalty- Impact of Cognitive and Affective Variables," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 227-242.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.