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Marketing Trends for Organic Food in the 21st Century

Editor

Listed:
  • George Baourakis
    (Mediterranean Agronomic Institute of Chania, Greece)

Abstract

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • George Baourakis (ed.), 2004. "Marketing Trends for Organic Food in the 21st Century," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 5481.
    • Handle: RePEc:wsi:wsbook:5481
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/5481
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    Book Chapters

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    More about this item

    Keywords

    Market Research; Marketing Strategies; Marketing Mix; Purchasing Behavior; Strategic Marketing;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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