IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9789812796622_0020.html
   My bibliography  Save this book chapter

An Ordered Probit Model For The Analysis Of Overall Customer Satisfaction (Ocs) Regarding Organic-Food Comsumption

In: Marketing Trends For Organic Food In The 21st Century

Author

Listed:
  • A. ASCIUTO

    (Dipartimento di Economia dei Sistemi Agro-Forestali, Faculty of Agriculture, University of Palermo, viale delle Scienze, 90128, Palermo, Italy)

  • F. FIANDACA

    (Dipartimento di Economia dei Sistemi Agro-Forestali, Faculty of Agriculture, University of Palermo, viale delle Scienze, 90128, Palermo, Italy)

Abstract

Organic-food consumers and some related issues were investigated in the city of Palermo. Consumers were asked to express their global satisfaction regarding consumption of organic food, as well as some other personal information. A survey was conducted from the main four organic–food specialized retailers by interviewing nearly 200 customers. The data were used to analyse the overall satisfaction of the local organic-food consumer. Furthermore, a “discrete choice” model was run by using the overall customer satisfaction (OCS) derived from the consumption of organic food as a dependent variable and a set of other variables as regressors. Model outputs were used to identify the key determinants of the overall customer satisfaction, providing likewise useful information regarding future actions to be taken in order to improve the quality of organic-food supply on a local scale.

Suggested Citation

  • A. Asciuto & F. Fiandaca, 2004. "An Ordered Probit Model For The Analysis Of Overall Customer Satisfaction (Ocs) Regarding Organic-Food Comsumption," World Scientific Book Chapters, in: George Baourakis (ed.), Marketing Trends For Organic Food In The 21st Century, chapter 20, pages 321-336, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812796622_0020
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9789812796622_0020
    Download Restriction: Ebook Access is available upon purchase.
    File URL: https://www.worldscientific.com/doi/abs/10.1142/9789812796622_0020
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Market Research; Marketing Strategies; Marketing Mix; Purchasing Behavior; Strategic Marketing;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9789812796622_0020. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.