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Quality of e-commerce practices in European enterprises: cluster analysis approach

Author

Listed:
  • Jovana Zoroja

    (Faculty of Economics and Business Zagreb, Zagreb, Croatia)

  • Igor Klopotan

    (University North, Varaždin, Croatia)

  • Ana-Marija Stjepic

    (Faculty of Economics and Business Zagreb, Zagreb, Croatia)

Abstract

Development and usage of e-Commerce has a positive impact on business, while it offers better services to clients and higher profitability for enterprises. Easier and effective communication processes between sellers and buyers provides an additional benefit for further expansion of e-Commerce especially in developing countries. The goal of the article is to determine the quality and usage of e-Commerce practice in enterprises with 10 or more employees in European countries in 2018. The analysis will be conducted using hierarchical cluster analysis aiming to investigate whether there are significant differences among selected European countries regarding e-Commerce practices. Research results indicate that selected European countries can be divided into four homogeneous groups with similar characteristics regarding e-Commerce practices. According to the results of this study, e-Commerce practices are more often used in European countries with a more developed ICT sector such as Belgium and Ireland.

Suggested Citation

  • Jovana Zoroja & Igor Klopotan & Ana-Marija Stjepic, 2020. "Quality of e-commerce practices in European enterprises: cluster analysis approach," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 18(2B), pages 312-327.
  • Handle: RePEc:zna:indecs:v:18:y:2020:i:2:p:312-327
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    Cited by:

    1. Ivanka Vasenska & Preslav Dimitrov & Blagovesta Koyundzhiyska-Davidkova & Vladislav Krastev & Pavol Durana & Ioulia Poulaki, 2021. "Financial Transactions Using FINTECH during the Covid-19 Crisis in Bulgaria," Risks, MDPI, vol. 9(3), pages 1-28, March.

    More about this item

    Keywords

    cluster analysis; e-Commerce; enterprises; European countries;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • P13 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Cooperative Enterprises

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