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Under the impact of the new coronavirus epidemic, 2020 will become the most popular year for live streaming influence. This year, various industries, platforms and brands began to sell their products in the form of live broadcast influence. In addition to the super internet celebrity, live broadcast influencers also include entrepreneurs, stars and taobao grassroot bosses. Different identities of influencers have the same purpose, that is to marketing more products. This article will conduct a comparative analysis on the current status of the four types of influencers, and finally make a future outlook and put forward the challenges of live broadcasting influence to the traditional supply chain

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  • Qin Lv

    (Silc business school, shanghai university, 200000, Shanghai China)

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  • Qin Lv, 2020. "Under the impact of the new coronavirus epidemic, 2020 will become the most popular year for live streaming influence. This year, various industries, platforms and brands began to sell their products ," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 4(2), pages 39-41, May.
    • Handle: RePEc:zib:zbmecj:v:4:y:2020:i:2:p:39-41
    DOI: 10.26480/mecj.02.2020.39.41
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    References listed on IDEAS

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    1. Li, Chia-Ying, 2019. "How social commerce constructs influence customers' social shopping intention? An empirical study of a social commerce website," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 282-294.
    2. Wang, Xia & Yu, Chunling & Wei, Yujie, 2012. "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 198-208.
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