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The Digital Disruption in Over-The-Counter Drug Retailing

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  • Kleinlercher, Kristina

Abstract

While technology has disrupted retail industries such as electronics or apparel, it has just started to transform the healthcare market. This paper sheds light on the digital disruption in retailing with over-the-counter drugs in Switzerland, different customer segments purchasing non-prescription drugs, and technology-enabled health services.

Suggested Citation

  • Kleinlercher, Kristina, 2017. "The Digital Disruption in Over-The-Counter Drug Retailing," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 34(5), pages 40-47.
    • Handle: RePEc:zbw:hsgmrs:275938
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    References listed on IDEAS

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    1. Ritu Agarwal & Guodong (Gordon) Gao & Catherine DesRoches & Ashish K. Jha, 2010. "Research Commentary ---The Digital Transformation of Healthcare: Current Status and the Road Ahead," Information Systems Research, INFORMS, vol. 21(4), pages 796-809, December.
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