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Crowdfunding Data as a Source of Innovation

Author

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  • Bilgram, Volker
  • Gluth, Oliver
  • Piller, Frank T.

Abstract

In the digital era, crowdfunding platforms serve as a litmus test for the desirability and viability of thousands of innovative ideas. Based on consumers' actual purchasing behavior, crowdfunding data promises to reveal future hot topics and technologies. This study shows how companies can identify innovation opportunities from crowdfunding data by applying machine learning techniques.

Suggested Citation

  • Bilgram, Volker & Gluth, Oliver & Piller, Frank T., 2017. "Crowdfunding Data as a Source of Innovation," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 34(3), pages 10-18.
    • Handle: RePEc:zbw:hsgmrs:275909
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    References listed on IDEAS

    as
    1. Mollick, Ethan, 2014. "The dynamics of crowdfunding: An exploratory study," Journal of Business Venturing, Elsevier, vol. 29(1), pages 1-16.
    2. Lars Bo Jeppesen & Karim R. Lakhani, 2010. "Marginality and Problem-Solving Effectiveness in Broadcast Search," Organization Science, INFORMS, vol. 21(5), pages 1016-1033, October.
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