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The Perception Of Creativity Through Multicultural Experience — Results From An Empirical Analysis

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  • CHRISTINE WIMSCHNEIDER

    (Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), Chair of Technology Management, Dr.-Mack-Str. 81, 90762 Fuerth, Germany)

  • ALEXANDER BREM

    (Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), Chair of Technology Management, Dr.-Mack-Str. 81, 90762 Fuerth, Germany†University of Southern Denmark (SDU), Mads Clausen Institute, Alsion 2, 6400 Sønderborg, Denmark)

Abstract

This research is an approach to connect creativity and multicultural experiences (MCEs): we give insights into how and what type of MCE influences people’s perceptive abilities such as creativity. We offer one of the first empirical examinations that links the perception of creativity concept to strategy of acculturation. This study addresses an often-mentioned research gap by examining laypersons’ ability to perceive different levels of creativity. For this, a sample of 195 participants from 26 countries with and without MCE was researched. Findings indicate that attitudes as well as personal and professional goals apparently influence people’s creativity perception. The acculturation strategy integration seems to be a determining factor in this respect. As MCE has become a firm part of many people’s CV, the present paper adds to an omnipresent phenomenon in today’s society, which is worth studying.

Suggested Citation

  • Christine Wimschneider & Alexander Brem, 2019. "The Perception Of Creativity Through Multicultural Experience — Results From An Empirical Analysis," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(07), pages 1-31, October.
    • Handle: RePEc:wsi:ijimxx:v:23:y:2019:i:07:n:s1363919619500658
    DOI: 10.1142/S1363919619500658
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    References listed on IDEAS

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    1. Christian Horn & Alexander Brem, 2013. "Strategic directions on innovation management – a conceptual framework," Management Research Review, Emerald Group Publishing Limited, vol. 36(10), pages 939-954, September.
    2. Alexander Brem & Rogelio Puente-Díaz & Marine Agogué, 2017. "Creativity and Innovation: State of the Art and Future Perspectives for Research," World Scientific Book Chapters, in: Alexander Brem & Rogelio Puente-Diaz & Marine Agogué (ed.), The Role of Creativity in the Management of Innovation State of the Art and Future Research Outlook, chapter 1, pages 1-12, World Scientific Publishing Co. Pte. Ltd..
    3. Chiu, Chi-yue & Kwan, Letty Y-Y., 2010. "Culture and Creativity: A Process Model," Management and Organization Review, Cambridge University Press, vol. 6(3), pages 447-461, November.
    4. Suanet, I. & van de Vijver, F.J.R., 2009. "Perceived cultural distance and acculturation among exchange students in Russia," Other publications TiSEM bbefed1d-76ee-4058-9929-a, Tilburg University, School of Economics and Management.
    5. Mok, Aurelia & Morris, Michael W., 2010. "Asian-Americans' Creative Styles in Asian and American Situations: Assimilative and Contrastive Responses as a Function of Bicultural Identity Integration," Management and Organization Review, Cambridge University Press, vol. 6(3), pages 371-390, November.
    6. Netz, Nicolai & Finger, Claudia, 2016. "New horizontal inequalities in German higher education? Social selectivity of studying abroad between 1991 and 2012," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 89(2), pages 79-98.
    7. Kurt Gaubinger & Michael Rabl, 2014. "Structuring the Front End of Innovation," Springer Books, in: Oliver Gassmann & Fiona Schweitzer (ed.), Management of the Fuzzy Front End of Innovation, edition 127, pages 15-30, Springer.
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    1. Michał Szostak, 2021. "Impact of gender differences in perception of creative identities of artist, creator, manager, entrepreneur and leader on sustainability," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(2), pages 10-36, December.

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