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Managing Quality And Network Effects In The High-Tech Market: The Case Of Research And Development Tools In Life Science Industry

Author

Listed:
  • YANSONG HU

    (Warwick Business School, The University of Warwick, Conventry, CV4 7AL, UK)

  • DAMIEN McLOUGHLIN

    (School of Business, UCD Smurfit Graduate Business School, Carysfort Avenue, Blackrock, Co. Dublin, Ireland)

Abstract

We seek to extend current theory on research and development (R&D) tools and create new insights by adopting a multi-disciplinary approach and drawing from literatures on quality and network effects in the high-tech market. More specifically, we use a unified framework on quality and network effects, and examine two forms of quality effects (third party quality reviews and company-advertised quality) and two types of network effects (network externalities effect and social network effect) in driving the popularity and success of R&D tools. By tracking two categories of R&D tools in the life science industry for a decade, our research provides a sharper understanding of R&D tools and therefore can help R&D tool producers to accelerate the market acceptance of their new tools, which should promote faster innovation and ultimately benefit the whole R&D community.

Suggested Citation

  • YANSONG HU & DAMIEN McLOUGHLIN, 2012. "Managing Quality And Network Effects In The High-Tech Market: The Case Of Research And Development Tools In Life Science Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 16(02), pages 1-28.
    • Handle: RePEc:wsi:ijimxx:v:16:y:2012:i:02:n:s1363919611003416
    DOI: 10.1142/S1363919611003416
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    References listed on IDEAS

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