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New Business Models Through Collaborative Idea Generation

Author

Listed:
  • MARTIN J. EPPLER

    (University of St. Gallen, MCM Institute, Blumenbergplatz 9, 9000 St. Gallen, Switzerland)

  • FRIEDERIKE HOFFMANN

    (University of St. Gallen, MCM Institute, Blumenbergplatz 9, 9000 St. Gallen, Switzerland)

  • SABRINA BRESCIANI

    (University of St. Gallen, MCM Institute, Blumenbergplatz 9, 9000 St. Gallen, Switzerland)

Abstract

Generating novel and sustainable business model ideas is a crucial yet challenging innovation task. A growing body of literature shows that artefacts, such as visual templates, objects and sketches, can enhance team collaboration and creativity in innovation activities. Drawing on literature from diverse fields we propose a model that aims to explain how artefacts can affect the team processes in developing new business model ideas, positing that they have an impact on creativity and collaboration. We report the results of an illustrative experimental study comparing the team processes of managers working on a business model innovation task. Teams were supported by different types of artefacts (a business model template; physical objects with sketching; or PowerPoint). The results indicate that using the template significantly increases perceived collaboration and decreases perceived creativity, hence showing that artefacts can have the power to shape team work for innovation tasks.

Suggested Citation

  • Martin J. Eppler & Friederike Hoffmann & Sabrina Bresciani, 2011. "New Business Models Through Collaborative Idea Generation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(06), pages 1323-1341.
    • Handle: RePEc:wsi:ijimxx:v:15:y:2011:i:06:n:s1363919611003751
    DOI: 10.1142/S1363919611003751
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    References listed on IDEAS

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    1. C. Baden-Fuller & S.G. Winter, 2005. "Replicating Organizational Knowledge: Principles or Templates?," Papers on Economics and Evolution 2005-15, Philipps University Marburg, Department of Geography.
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    Cited by:

    1. Daniela Andreini & Cristina Bettinelli & Nicolai J. Foss & Marco Mismetti, 2022. "Business model innovation: a review of the process-based literature," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(4), pages 1089-1121, December.
    2. Thorsten Schoormann & Julia Schweihoff & Ilka Jussen & Frederik Möller, 2023. "Classification tools for business models: Status quo, comparison, and agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-36, December.
    3. Bruni-Bossio, Vincent & Sheehan, Norman T. & Willness, Chelsea R., 2018. "Circle mapping your firm’s growth strategy," Business Horizons, Elsevier, vol. 61(2), pages 285-296.
    4. Gerrit Remane & Andre Hanelt & Jan F. Tesch & Lutz M. Kolbe, 2017. "The Business Model Pattern Database — A Tool For Systematic Business Model Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-61, January.
    5. Young In Koh & Sung H. Han & Junseong Park, 2022. "A systematic process for generating new blockchain-service business model ideas," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 187-209, March.
    6. Henning Breuer & Florian Lüdeke-Freund, 2017. "Values-Based Network And Business Model Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(03), pages 1-35, April.
    7. Tatiana Gavrilova & Artem Alsufyev & Anna-sophia Yanson, 2014. "Modern Notation of business models: а visual Trend," Foresight-Russia Форсайт, CyberLeninka;Федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет «Высшая школа экономики», vol. 8(2 (eng)), pages 56-70.
    8. Jérémie Faham & Maxime Daniel & Benjamin Tyl & Iban Lizarralde & Iñaki Garagorri & Jérémy Legardeur, 2016. "A Dialogical Approach to increase " Matching " Efficiency before Collaborative Business Model Processes," Post-Print hal-01332579, HAL.
    9. Daniel Szopinski & Thorsten Schoormann & Thomas John & Ralf Knackstedt & Dennis Kundisch, 2020. "Software tools for business model innovation: current state and future challenges," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 469-494, September.
    10. Caputo, Francesco & Mazzoleni, Alberto & Pellicelli, Anna Claudia & Muller, Jens, 2020. "Over the mask of innovation management in the world of Big Data," Journal of Business Research, Elsevier, vol. 119(C), pages 330-338.
    11. Payam Hanafizadeh & Mohammad Mehrabioun & Kambiz Badie & Jahanyar Bamdad Soofi, 2018. "A Systemic Framework for Business Model Design and Development -Part A: Theorizing Perspective," Systemic Practice and Action Research, Springer, vol. 31(4), pages 437-461, August.
    12. Elias G. Carayannis & Evangelos Grigoroudis & Dimitra Stamati, 2017. "Re-visiting BMI as an Enabler of Strategic Intent and Organizational Resilience, Robustness, and Remunerativeness," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 8(2), pages 407-436, June.
    13. Patrizia Di Tullio & Matteo La Torre & Diego Valentinetti & Michele A. Rea, 2021. "Toward performance measurement systems based on business models," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2021(suppl. 1), pages 97-122.
    14. Rao, Narendar V. & Reddy, K.S. & Arrawatia, Rakesh, 2017. "Guest Editorial: Business Models/Projects – Design, Venture, Manage and Evaluate," MPRA Paper 79032, University Library of Munich, Germany.
    15. Anne Heider & Marcel Hülsbeck & Leopold Schlenk-Barnsdorf, 2022. "The role of family firm specific resources in innovation: an integrative literature review and framework," Management Review Quarterly, Springer, vol. 72(2), pages 483-530, June.
    16. Alexia Athanasopoulou & Mark De Reuver, 2020. "How do business model tools facilitate business model exploration? Evidence from action research," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 495-508, September.
    17. Oana Buliga & Christian W. Scheiner & Kai-Ingo Voigt, 2016. "Business model innovation and organizational resilience: towards an integrated conceptual framework," Journal of Business Economics, Springer, vol. 86(6), pages 647-670, August.
    18. Müller, Julian Marius & Buliga, Oana & Voigt, Kai-Ingo, 2018. "Fortune favors the prepared: How SMEs approach business model innovations in Industry 4.0," Technological Forecasting and Social Change, Elsevier, vol. 132(C), pages 2-17.
    19. Tim Heubeck & Reinhard Meckl, 2022. "Antecedents to cognitive business model evaluation: a dynamic managerial capabilities perspective," Review of Managerial Science, Springer, vol. 16(8), pages 2441-2466, November.
    20. Päivi Eriksson & Juha Vilhunen & Kalevi Voutilainen, 2015. "Exploring Business Models: A Case Study of the Commercialization of a Mobile Health Unit," South Asian Journal of Business and Management Cases, , vol. 4(2), pages 159-168, December.

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