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Business portfolio restructuring, prior diversification posture and investor reactions

Author

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  • Robin T. Byerly

    (Department of Management, Appalachian State University, P.O. Box 32089, Boone, NC 28608-2089, USA)

  • Bruce T. Lamont

    (Department of Management, Florida State University, College of Business, Tallahassee, FL 32306-1042, USA)

  • Terrill Keasler

    (Department of Finance, Banking & Insurance, Appalachian State University, Boone, NC 28608, USA)

Abstract

This study examined firm performance in market reaction to two types of business portfolio restructuring announcements: refocusing and repositioning. We predicted that market performance effects for these two types of strategic restructurers would be moderated by prior diversification posture. The theory behind these expectations was built on a general premise that restructuring strategy would be more favorably viewed by the market as performance enhancing when it offered greater potential for organizational transformation. Results showed strong support for our conclusion that prior diversification posture poses a significant contingency factor in restructuring firms' strategic choices. Further, the market tended to respond more favorably with this sample to repositioning restructuring choices. Copyright © 2003 John Wiley & Sons, Ltd.

Suggested Citation

  • Robin T. Byerly & Bruce T. Lamont & Terrill Keasler, 2003. "Business portfolio restructuring, prior diversification posture and investor reactions," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 24(8), pages 535-548.
    • Handle: RePEc:wly:mgtdec:v:24:y:2003:i:8:p:535-548
    DOI: 10.1002/mde.1116
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    References listed on IDEAS

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    Cited by:

    1. Pearce II, John A. & Robbins, D. Keith, 2008. "Strategic transformation as the essential last step in the process of business turnaround," Business Horizons, Elsevier, vol. 51(2), pages 121-130.
    2. Panos Desyllas, 2009. "Improving performance through vertical disintegration: evidence from UK manufacturing firms," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 30(5), pages 307-324.
    3. Schönhaar, Sebastian, 2013. "Uncovering business portfolio transformation processes: Development of a metric to measure and quantify business portfolio transformations," Freiberg Working Papers 2013/01, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
    4. Zach, Florian J. & Schnitzer, Martin & Falk, Martin, 2021. "Product diversification and isomorphism: The case of ski resorts and “me-too” innovation," Annals of Tourism Research, Elsevier, vol. 90(C).

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