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Selling In Advance To Loss Averse Consumers

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  • Heiko Karle
  • Marc Möller

Abstract

This article examines the influence of information on market performance in an advance purchase setting. Information reduces the risk that an advance purchase results in a mismatch between consumer preferences and product characteristics. However, information may also raise the number of advance purchases by increasing firms' incentive to offer advance purchase discounts. Accounting for consumers' aversion toward losses/risks turns out to be crucial as it changes our assessment of policies aiming to improve consumers' information: Under monopoly, information can be detrimental both for efficiency and consumer surplus, whereas under competition, information is doubly beneficial because it mitigates intertemporal business stealing.

Suggested Citation

  • Heiko Karle & Marc Möller, 2020. "Selling In Advance To Loss Averse Consumers," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 61(1), pages 441-468, February.
    • Handle: RePEc:wly:iecrev:v:61:y:2020:i:1:p:441-468
    DOI: 10.1111/iere.12429
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    Cited by:

    1. Yawen Zhang & Bo Li & Xue Chen & Shuang Wu, 2020. "Online advance selling or not: Pricing strategy of new product entry in a supply chain," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(8), pages 1446-1461, December.
    2. Benkert, Jean-Michel, 2022. "On the equivalence of optimal mechanisms with loss and disappointment aversion," Economics Letters, Elsevier, vol. 214(C).
    3. Karle, Heiko & Schumacher, Heiner & Vølund, Rune, 2023. "Consumer loss aversion and scale-dependent psychological switching costs," Games and Economic Behavior, Elsevier, vol. 138(C), pages 214-237.
    4. Heiko Karle & Heiner Schumacher & Rune Vølund, 2020. "Consumer search and the uncertainty effect," Working Papers of Department of Economics, Leuven 657766, KU Leuven, Faculty of Economics and Business (FEB), Department of Economics, Leuven.
    5. Nadia Ceschi & Marc Moeller, 2021. "Advance Selling in the Wake of Entry," Diskussionsschriften dp2109, Universitaet Bern, Departement Volkswirtschaft.
    6. Cerami, Alfio, 2023. "In the Shadow of War: Social, Distributive and Civil Conflicts in Belarus, Latvia, Kazakhstan, Kyrgyzstan, Lithuania, Russian Federation, Tajikistan and Ukraine," MPRA Paper 116870, University Library of Munich, Germany.
    7. Senran Lin, 2021. "Buy It Now or Later, or Not: Loss Aversion in Advance Purchasing," Papers 2110.14929, arXiv.org, revised Feb 2024.
    8. Junshan Lin & Chenhang Zeng, 2023. "Pre-order strategies with demand uncertainty and consumer heterogeneity," The Japanese Economic Review, Springer, vol. 74(1), pages 83-115, January.
    9. Jean-Michel Benkert, 2022. "Bilateral Trade with Loss-Averse Agents," Diskussionsschriften dp2203, Universitaet Bern, Departement Volkswirtschaft.

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