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The impact of creating shared value on hotels online reputation

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  • Manuel Ángel Fernández‐Gámez
  • A. Manuel Gutiérrez‐Ruiz
  • Rafael Becerra‐Vicario
  • Daniel Ruiz‐Palomo

Abstract

In this study, we investigated the relationships between created shared value (CSV) strategies and online reputation (OR) within the hotel industry. Our results show that CSV strategies improve hotel OR assigned by clients participating in consumer review Websites. Our findings fundamentally indicate that the relationship between CSV and OR in the hotel industry is relevant in two major CSV aspects: reconceiving products and redefining productivity in the value chain. Hotel managers interested in improving their hotel OR should, therefore, implement CSV strategies in their companies.

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  • Manuel Ángel Fernández‐Gámez & A. Manuel Gutiérrez‐Ruiz & Rafael Becerra‐Vicario & Daniel Ruiz‐Palomo, 2020. "The impact of creating shared value on hotels online reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2201-2211, September.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:5:p:2201-2211
    DOI: 10.1002/csr.1958
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    2. Xi Zhong & Liuyang Ren & Tiebo Song, 2022. "Beyond Market Strategies: How Multiple Decision-Maker Groups Jointly Influence Underperforming Firms’ Corporate Social (Ir)responsibility," Journal of Business Ethics, Springer, vol. 178(2), pages 481-499, June.

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