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Corporate Social Responsibility in the Process of Attracting College Graduates

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  • Jesús Barrena‐Martínez
  • Macarena López‐Fernández
  • Cristina Márquez‐Moreno
  • Pedro Miguel Romero‐Fernández

Abstract

Corporate social responsibility (CSR) is acquiring great relevance in academic and professional fields as a tool which enables an increase in business competitiveness and sustainable development. Additionally, a growing number of authors have started to consider CSR as an internal capability that allows firms to attract and retain a qualified workforce. Taking into account this premise, this study has a two‐fold aim: (i) to analyse which CSR aspects are assessed higher or lower by valuable human capital such as college graduates when they decide to join a company, and (ii) to show the existence of personal and social integration factors which influence this assessment. To address these purposes, this study carried out a quantitative analysis at different Spanish universities. The results conclude that social integration factors have greater influence on the assessment of CSR and sustainable practices with regard to the processes of attracting college graduates than do personal explanatory factors. Copyright © 2014 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Jesús Barrena‐Martínez & Macarena López‐Fernández & Cristina Márquez‐Moreno & Pedro Miguel Romero‐Fernández, 2015. "Corporate Social Responsibility in the Process of Attracting College Graduates," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(6), pages 408-423, November.
    • Handle: RePEc:wly:corsem:v:22:y:2015:i:6:p:408-423
    DOI: 10.1002/csr.1355
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    2. Aneta Maria Pisarska & Joanna Iwko, 2021. "The Aspects of Corporate Social Responsibility in the Job Candidates’ Recruitment and Selection Processes in a Teal Organization," Sustainability, MDPI, vol. 13(23), pages 1-23, November.
    3. María Del Mar Alonso‐Almeida & Josep Llach, 2019. "Socially responsible companies: Are they the best workplace for millennials? A cross‐national analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 238-247, January.
    4. María Dolores Aledo‐Ruiz & Eva Martínez‐Caro & José Manuel Santos‐Jaén, 2022. "The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 578-592, May.
    5. Samuel Nana Yaw Simpson & Eunice Kafui Aprim, 2018. "Do corporate social responsibility practices of firms attract prospective employees? Perception of university students from a developing country," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-11, December.
    6. Sadia Cheema & Bilal Afsar & Basheer M. Al‐Ghazali & Ahsen Maqsoom, 2020. "Retracted: How employee's perceived corporate social responsibility affects employee's pro‐environmental behaviour? The influence of organizational identification, corporate entrepreneurship, and envi," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 616-629, March.
    7. Katia Furlotti & Tatiana Mazza, 2020. "Code of ethics and workers' communication policies: The role of corporate governance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 3060-3072, November.
    8. Elisa Baraibar‐Diez & María D. Odriozola & José Luis Fernández Sánchez, 2019. "Sustainable compensation policies and its effect on environmental, social, and governance scores," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1457-1472, November.
    9. Sadman Rana Rakin & Masuma Binte Yousuf & Mohammad Rabiul Basher Rubel, 2020. "Socially responsible HRM and Environmental Performance of Banking Organization in Bangladesh: Mediating Effect of Green Innovation," International Journal of Human Resource Studies, Macrothink Institute, vol. 10(4), pages 268286-2682, December.
    10. Hafiz Yasir Ali & Muhammad Asrar‐ul‐Haq & Shaheera Amin & Sadaf Noor & Muhammad Haris‐ul‐Mahasbi & Muhammad Kashif Aslam, 2020. "Corporate social responsibility and employee performance: The mediating role of employee engagement in the manufacturing sector of Pakistan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2908-2919, November.
    11. Jesus Barrena‐Martinez & Macarena López‐Fernández & Pedro M. Romero‐Fernández, 2019. "The link between socially responsible human resource management and intellectual capital," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 71-81, January.
    12. Mª Eugenia López‐Pérez & Iguácel Melero & F Javier Sese, 2017. "Management for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 26(7), pages 985-999, November.

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