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Meat export marketing: Lessons from successful exporters

Author

Listed:
  • Karl D. Skold

    (Research Assistant in the Department of Economics, Iowa State University, Ames, Iowa)

  • Gary W. Williams

    (Department of Economics and Assistant Coordinator of the Meat Export Research Center, Iowa State University, Ames, Iowa)

  • Marvin L. Hayenga

    (Department of Economics, Iowa State University, Ames, Iowa)

Abstract

Exporting high-valued products in general, and meat and meat products in particular, has not been a marketing alternative explored by many purveyors of such products, A series of interviews with executives of successful meat exporting firms was conducted to determine alternative successful strategies and methods of exporting meat and meat products. This article compiles their responses and provides a step-by-step summary of the meat export process from the decision to export to the actual mechanics of exporting.

Suggested Citation

  • Karl D. Skold & Gary W. Williams & Marvin L. Hayenga, 1987. "Meat export marketing: Lessons from successful exporters," Agribusiness, John Wiley & Sons, Ltd., vol. 3(1), pages 83-97.
    • Handle: RePEc:wly:agribz:v:3:y:1987:i:1:p:83-97
    DOI: 10.1002/1520-6297(198721)3:1<83::AID-AGR2720030108>3.0.CO;2-K
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    Cited by:

    1. Yaméogo, Nadège Désirée & Nabassaga, Tiguéné & Ncube, Mthuli, 2014. "Diversification and sophistication of livestock products: The case of African countries," Food Policy, Elsevier, vol. 49(P2), pages 398-407.
    2. Streeter, Deborah H. & Bills, Nelson L. & Maestro-Scherer, Jane & Neenan, Rob, 1997. "Information Needs of Agricultural Exporters: Results from a Focus Group Series," Research Bulletins 122716, Cornell University, Department of Applied Economics and Management.

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