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Impact Of Congruence Between Sports Celebrity And Brand Personality On Purchase Intention: The Case Of Mineral Water Category In Lithuania

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  • Eleonora Å eimienÄ—
  • Tamara JankoviÄ
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    File URL: http://www.om.ef.vu.lt/cms/cache/RePEc_files/article_58.pdf
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    Article provided by Faculty of Economics, Vilnius University in its journal Organizations and Markets in Emerging Economies.

    Volume (Year): 5 (2014)
    Issue (Month): 1 ()
    Pages:

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    Handle: RePEc:vul:omefvu:v:5:y:2014:i:1:id:164

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    1. Zhou, Lianxi & Whitla, Paul, 2013. "How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation," Journal of Business Research, Elsevier, Elsevier, vol. 66(8), pages 1013-1020.
    2. Tripp, Carolyn & Jensen, Thomas D & Carlson, Les, 1994. " The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 20(4), pages 535-47, March.
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