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Utilitarian Or Hedonic? A Cross Cultural Study In Online Shopping

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  • Hilal Ozen
  • Nil Kodaz

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Suggested Citation

  • Hilal Ozen & Nil Kodaz, 2012. "Utilitarian Or Hedonic? A Cross Cultural Study In Online Shopping," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 3(2).
    • Handle: RePEc:vul:omefvu:v:3:y:2012:i:2:id:136
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    File URL: http://www.om.evaf.vu.lt/cms/cache/RePEc_files/article_36.pdf
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    References listed on IDEAS

    as
    1. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    2. Bridges, Eileen & Florsheim, Renée, 2008. "Hedonic and utilitarian shopping goals: The online experience," Journal of Business Research, Elsevier, vol. 61(4), pages 309-314, April.
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    Cited by:

    1. Akdim, Khaoula & Casaló, Luis V. & Flavián, Carlos, 2022. "The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    2. Barbara Gawior & Michal Polasik & Josep Lluís del Olmo, 2022. "Credit Card Use, Hedonic Motivations, and Impulse Buying Behavior in Fast Fashion Physical Stores during COVID-19: The Sustainability Paradox," Sustainability, MDPI, vol. 14(7), pages 1-16, March.
    3. Hilal Ozen & Ismail Kaya, 2013. "How Value Perception Affects Buying Intentions of Online Consumers?," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 27(2), pages 11-29.

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