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Implementation of CSR concept in manufacturing SMEs

Author

Listed:
  • Szczanowicz Justyna
  • Saniuk Sebastian

    (University of Zielona Góra)

Abstract

W artykule podejmuje się próbę zaproponowania modelu wdrażania koncepcji społecznej odpowiedzialności biznesu w małych i średnich przedsiębiorstwach produkcyjnych. Na podstawie badań PARP przedstawia się problem jakim jest słaba kondycja SCR w sektorze MSP. Sugeruje się podejście w którym kluczowym aspektem są poziomy społecznej odpowiedzialności biznesu rozumiane jako fundamenty na których przedsiębiorstwo nadbudowuje swoją konkurencyjność. W pracy podkreśla się również inwestycję w praktyki istotne z punktu widzenia kluczowych interesariuszy celem zwiększenie efektywności działań CSR rozumianych jako podniesienie konkurencyjności przedsiębiorstwa.

Suggested Citation

  • Szczanowicz Justyna & Saniuk Sebastian, 2014. "Implementation of CSR concept in manufacturing SMEs," Management, Sciendo, vol. 18(1), pages 1-12, May.
    • Handle: RePEc:vrs:manmen:v:18:y:2014:i:1:p:12:n:6
    DOI: 10.2478/manment-2014-0006
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    References listed on IDEAS

    as
    1. Joachim Klewes & Robert Wreschniok, 2009. "Reputation capital Building and maintaining trust in the 21st century," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 1-8, Springer.
    2. Mark Eisenegger, 2009. "Trust and reputation in the age of globalisation," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 11-22, Springer.
    Full references (including those not matched with items on IDEAS)

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