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The Analysis and Modelling of Social Networks: Leader Identification and Information Dissemination

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  • Cumiks Aleksejs
  • Romanovs Andrejs

    (Riga Technical University)

Abstract

Исследование авторов сосредоточено на анализе социальных сетей, выявлении лидеров и создании групп вокруг них. Также уделено внимание общим математическим системам для моделирования групп, и рассмотрены методы визуализации социальных сетей. В частности, в моделировании социальной сети диаграммы используются для описания связей, которые представляют собой отношения между субъектами. В различных исследованиях индивиды в основном указаны в качестве отдельных элементов, а группы формируются из нескольких индивидов в процессе взаимодействия. Это исследование направлено на выявление групп пользователей с максимальной совместной силой влияния с целью помочь компаниям успешно проводить онлайн-маркетинг и управление репутацией. Во время данного исследования был разработан метод, который может быть использован для идентификации влиятельных групп на основе данных из социальных сетей. Метод состоит из трех этапов: сбор данных, создание сети влияния, выявление целевых групп. Авторы планируют разработать модель социальной сети для одного из представителей финансовой индустрии, используя разработанный в этом исследовании метод. Используя эту модель, будут промоделированы различные сценарии, такие как продвижение нового продукта или негативная реклама конкурентов с целью предсказать скорость распространения информации и сократить время реакции на возникшие инциденты. Дальнейшие исследования будут направлены на интересные новые методы с использованием обобщенных для поиска групп, которые максимизируют данную централизованность (степень, близость и т.д.), чтобы оптимизировать "эффективность" группы, или для выявления возникающих в сети групп. Кроме того, необходимо продолжить работу, которая связана с распространением влияния в социальных сетях.

Suggested Citation

  • Cumiks Aleksejs & Romanovs Andrejs, 2012. "The Analysis and Modelling of Social Networks: Leader Identification and Information Dissemination," Information Technology and Management Science, Sciendo, vol. 15(1), pages 127-133, December.
    • Handle: RePEc:vrs:itmasc:v:15:y:2012:i:1:p:127-133:n:17
    DOI: 10.2478/v10313-012-0017-4
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    References listed on IDEAS

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