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Analysis of the Use of Digital Technologies in Montenegro’s Tourist offer on the Example of a Hotels in Bar

Author

Listed:
  • Tomašević Ivana
  • Đurović Sandra
  • Abramović Nikola

    (University Adriatic, Faculty for Business Economics and Law Bar, Montenegro)

Abstract

This paper presents an analysis of the current state of the use of digital technologies by the categorized hotel accommodation providers in the Municipality of Bar. The concept of SMART tourism and the use of digital technologies in tourism implies networking of tourist content throughout the country towards getting “smart experience” from local community and creating “smart business ecosystem”. Hotels at the locations need to take advantage of new technologies and include various business, sociocultural, psychological and educational components. Following was analysed: the quality of the internet presence, the level of networking with the local tourist businesses, the use of logistic innovations in tourism and the intensity of the use of social networks. The goal was to identify the level of current digital recognition and the degree of use of information technologies to point out the unused potential for the development of entrepreneurship in the hotel industry.

Suggested Citation

  • Tomašević Ivana & Đurović Sandra & Abramović Nikola, 2019. "Analysis of the Use of Digital Technologies in Montenegro’s Tourist offer on the Example of a Hotels in Bar," Economics, Sciendo, vol. 7(1), pages 119-125, June.
    • Handle: RePEc:vrs:econom:v:7:y:2019:i:1:p:119-125:n:10
    DOI: 10.2478/eoik-2019-0010
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    References listed on IDEAS

    as
    1. Rodolfo Baggio & Chris Cooper, 2009. "Knowledge transfer in a tourism destination: the effects of a network structure," The Service Industries Journal, Taylor & Francis Journals, vol. 30(10), pages 1757-1771, November.
    2. Kim Boes & Dimitrios Buhalis & Alessandro Inversini, 2015. "Conceptualising Smart Tourism Destination Dimensions," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 391-403, Springer.
    3. Dimitrios Buhalis & Aditya Amaranggana, 2013. "Smart Tourism Destinations," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 553-564, Springer.
    4. Piera Buonincontri & Roberto Micera, 2016. "The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations," Information Technology & Tourism, Springer, vol. 16(3), pages 285-315, September.
    5. Wang, Xia & Li, Xiang (Robert) & Zhen, Feng & Zhang, JinHe, 2016. "How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach," Tourism Management, Elsevier, vol. 54(C), pages 309-320.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    tourism; digital technology; accounting; innovations; entrepreneurship; information management;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill

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