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Good Practices for e-Business in the Travel Agencies

Author

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  • Hristina Santana

    (University of Economics - Varna)

Abstract

The digital transformation brought various effects to the travel agencies and their ability to cope with the contemporary online demand. The highspeeding OTA and meta-search engines confronted traditional businesses, which slowed innovation. The expansion of the pandemic of COVID-19 deepened the economic crisis and caused serious damage to the travel and tourism industry. It contributed great loss to the travel agents’ sector and brought the necessity to discover new way of doing business. The purpose of the publication is to reveal some good practices for e-business to be enhanced by the travel agencies in order to keep their market position and financial liquidity.

Suggested Citation

  • Hristina Santana, 2020. "Good Practices for e-Business in the Travel Agencies," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(1), pages 71-79, April.
    • Handle: RePEc:vra:journl:v:9:y:2020:i:1:p:71-79
    DOI: 10.36997/IJUSV-ESS/2020.9.1.71
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    References listed on IDEAS

    as
    1. Wang, Xia & Yu, Chunling & Wei, Yujie, 2012. "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 198-208.
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    More about this item

    Keywords

    digitalization; innovation; good practices; e-business; travel agencies;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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