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El sector cooperativo oleícola y el uso de las TIC: un estudio comparativo respecto a otras formas jurídicas
[The sector of olive-oil cooperatives andthe use of ICT: a comparative study regarding other legal forms]

Author

Listed:
  • Domingo Fernández Uclés

    (Universidad de Jaén.)

  • Enrique Bernal Jurado

    (Universidad de Jaén.)

  • Adoración Mozas Moral

    (Universidad de Jaén.)

  • Miguel jesús Medina Viruel

    (Universidad de Jaén.)

  • Encarnación Moral Pajares

    (Universidad de Jaén.)

Abstract

El actual entorno globalizado y el aumento generalizado de la difusión y de la utilización de las Tecnologías de la Información y Comunicación (TIC) por parte de las empresas y de los consumidores, hace que el uso de estas tecnologías sea fundamental para que el sector cooperativo oleícola afronte la creciente competencia en el mercado. Centrado en dicho sector, en este trabajo analizamos el grado de utilización del comercio electrónico, tanto a través de los sitios Web como mediante los mercados electrónicos y la utilización que estas empresas realizan de las redes sociales como herramientas facilitadoras de la actividad comercial. Para esto, realizamos un análisis comparativo entre las cooperativas oleícolas andaluzas y el resto de formas jurídicas presentes en el sector.

Suggested Citation

  • Domingo Fernández Uclés & Enrique Bernal Jurado & Adoración Mozas Moral & Miguel jesús Medina Viruel & Encarnación Moral Pajares, 2016. "El sector cooperativo oleícola y el uso de las TIC: un estudio comparativo respecto a otras formas jurídicas [The sector of olive-oil cooperatives andthe use of ICT: a comparative study regarding o," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 120, pages 53-75.
    • Handle: RePEc:ucm:reveco:y:2016:i:120:p:53-75
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    More about this item

    Keywords

    Sector del aceite de oliva; Cooperativas; Comercio electrónico; Redes sociales online; Mercados electrónicos.;
    All these keywords.

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • P13 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Cooperative Enterprises
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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