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Heterogeneous Analysis of the Nexus between Big Data Analytics and Value Co-Creation: Insight from Selected Service Businesses in Ghana

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Listed:
  • Samuel Kofi Otchere

    (School of Management, Jiangsu University,301 Xuefu Road, Zhenjiang, 212013, Jiangsu, China)

  • Hongyun Tian

    (School of Management, Jiangsu University,301 Xuefu Road, Zhenjiang, 212013, Jiangsu, China)

  • Cephas Paa Kwasi Coffie

    (School of Management and Economics,University of Electronic Science and Technology of China, 611731, Chengdu, China)

  • Frank Hammond

    (School of Management, Jiangsu University, 301 Xuefu Road, Zhenjiang, 212013, Jiangsu, China)

Abstract

The study examines big datas role analytics ininterfirm value co-creation in selected service businesses in Ghana by focusing specifically on the heterogenous big data characteristics. This is in response to the ongoing debate on value co-creation and big data nexus. Using data from 61 purposively sampled service businesses in Accra-Ghana, the structural equation model provides that; big data analytics positively influences interfirm value co-creation in the selected businesses. Further, aside from big data volume, all the other big data characteristics (velocity, veracity, value, and variety) also individually influence value co-creation. Therefore, this challenges businesses of all sizes to invest in the application of big data for strategic decisions like value co-creation. Again, although businesses should be willing to collaborate with others, big data teams should be fully equipped for optimal analytics.

Suggested Citation

  • Samuel Kofi Otchere & Hongyun Tian & Cephas Paa Kwasi Coffie & Frank Hammond, 2021. "Heterogeneous Analysis of the Nexus between Big Data Analytics and Value Co-Creation: Insight from Selected Service Businesses in Ghana," Technium Social Sciences Journal, Technium Science, vol. 25(1), pages 533-543, November.
    • Handle: RePEc:tec:journl:v:25:y:2021:i:1:p:533-543
    DOI: 10.47577/tssj.v25i1.4869
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    References listed on IDEAS

    as
    1. Hongyun Tian & Samuel Kofi Otchere & Cephas P. K. Coffie & Isaac Adjei Mensah & Raphael Kwame Baku, 2021. "Supply Chain Integration, Interfirm Value Co-Creation and Firm Performance Nexus in Ghanaian SMEs: Mediating Roles of Stakeholder Pressure and Innovation Capability," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    2. Barbara Aquilani & Michela Piccarozzi & Tindara Abbate & Anna Codini, 2020. "The Role of Open Innovation and Value Co-creation in the Challenging Transition from Industry 4.0 to Society 5.0: Toward a Theoretical Framework," Sustainability, MDPI, vol. 12(21), pages 1-21, October.
    3. Marfo, John Serbe & Boateng, Richard, 2015. "Developing big data capabilities in developing countries: Evidence from a cross industry study in Ghana," 2015 Regional ITS Conference, Los Angeles 2015 146342, International Telecommunications Society (ITS).
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    More about this item

    Keywords

    Big data Analytics; Value co-creation; Big data Team; Service businesses; Ghana;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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