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Price and lead time differentiation, capacity strategy and market competition

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  • S. Jayaswal
  • E.M. Jewkes

Abstract

We study a duopoly market in which customers are heterogeneous, and can be segmented as price or time sensitive. Each firm tailors (differentiates) its products/services for the two customer classes solely based on guaranteed lead time and the corresponding price. Our objective is to understand how competition affects price and lead time differentiation of the firms in the presence of different operations strategy (shared versus dedicated capacity), product substitution and asymmetry between the competing firms. Our results suggest that when firms use dedicated resources to serve the two market segments, pure price competition always tends to decrease individual prices as well as price differentiation, irrespective of the market behaviour. Further, the effect of competition is more pronounced when customers are allowed to self-select, thereby introducing substitutability between the two product options. On the other hand, when firms compete in time, in addition to price, the effect of competition on product differentiation depends crucially on the behaviour of the market. Our results further suggest that the firm with a larger market base should always maintain a larger price and lead time differentiation between the two market segments. Similarly, the firm with a capacity cost advantage should also maintain a larger lead time differentiation.

Suggested Citation

  • S. Jayaswal & E.M. Jewkes, 2016. "Price and lead time differentiation, capacity strategy and market competition," International Journal of Production Research, Taylor & Francis Journals, vol. 54(9), pages 2791-2806, May.
  • Handle: RePEc:taf:tprsxx:v:54:y:2016:i:9:p:2791-2806
    DOI: 10.1080/00207543.2016.1145816
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    Citations

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    Cited by:

    1. Naiqian Zuo & Shiyou Qu & Chengzhang Li & Wentao Zhan, 2021. "The Order Selection Strategy of Polluting OEMs under Environmental Regulations," Sustainability, MDPI, vol. 13(12), pages 1-15, June.
    2. Sachin Jayaswal & Navneet Vidyarthi, 2017. "Facility location under service level constraints for heterogeneous customers," Annals of Operations Research, Springer, vol. 253(1), pages 275-305, June.
    3. Hammami, Ramzi & Frein, Yannick & Nouira, Imen & Albana, Abduh-Sayid, 2022. "On the interplay between local lead times, overall lead time, prices, and profits in decentralized supply chains," International Journal of Production Economics, Elsevier, vol. 243(C).
    4. Tiwari, Richa & Jayaswal, Sachin & Sinha, Ankur, 2021. "Competitive hub location problem: Model and solution approaches," Transportation Research Part B: Methodological, Elsevier, vol. 146(C), pages 237-261.
    5. Jalili Marand, Ata & Li, Hongyan & Thorstenson, Anders, 2019. "Joint inventory control and pricing in a service-inventory system," International Journal of Production Economics, Elsevier, vol. 209(C), pages 78-91.
    6. Sneha Dhyani Bhatt & Sachin Jayaswal & Ankur Sinha & Navneet Vidyarthi, 2021. "Alternate second order conic program reformulations for hub location under stochastic demand and congestion," Annals of Operations Research, Springer, vol. 304(1), pages 481-527, September.
    7. Sun, Mingyao & Ng, Chi To & Wu, Feng & Cheng, T.C.E., 2022. "Optimization of after-sales services with spare parts consumption and repairman travel," International Journal of Production Economics, Elsevier, vol. 244(C).
    8. Mehmet Ali Soytaş & Damla Durak Uşar & Meltem Denizel, 2022. "Estimation of the static corporate sustainability interactions," International Journal of Production Research, Taylor & Francis Journals, vol. 60(4), pages 1245-1264, February.

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