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The role of the alliance management capability

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  • Francisco Rocha-Goncalves
  • Vítor da Conceição Gonçalves

Abstract

This paper proposes that the frequently established association between alliances and performance can be further explained by the alliance management capability. It unfolds some relationships that are encapsulated in the simple link between the alliance-related construct and the performance measures. The research hypothesis formed a structural model and the results confirmed that the proposed moderating role for the alliance management capability is significant and that alliances are effectively used for growing and for innovating.The main outcomes are: (a) a discussion and a test of ‘what is’ the alliance management capability; (b) a better understanding of the reasons why alliances enhance performance, namely by leveraging growth and innovation.

Suggested Citation

  • Francisco Rocha-Goncalves & Vítor da Conceição Gonçalves, 2010. "The role of the alliance management capability," The Service Industries Journal, Taylor & Francis Journals, vol. 31(12), pages 1961-1978, November.
    • Handle: RePEc:taf:servic:v:31:y:2010:i:12:p:1961-1978
    DOI: 10.1080/02642069.2011.545882
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    1. Duysters, G.M. & Heimeriks, K.H., 2002. "The influence of alliance capabilities on alliance performance: an empirical investigation," Working Papers 02.08, Eindhoven Center for Innovation Studies.
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