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The new role of the corporate and functional strategies in the tourism sector: Spanish small and medium-sized hotels

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  • Domingo Ribeiro Soriano

Abstract

This article aims at establishing the presence or lack of possible relationships between the existence of a logical global strategy definition in Spanish small and medium-sized hotels and its links with functional or department strategies involving four areas -- marketing, technology, human resources and finance. Results show that there is a relationship between enterprise size -- using business turnover as a yardstick -- and the proper definition of technology, human resources and finance functions. There is also a relationship between enterprise size, determined by the number of employees, and an adequate definition of corporate strategy and technology and human resources department functions. A binding relationship has been found to exist between marketing and human resources department policies, between technology and finance policies, and lastly between the areas of human resources and finance. A relationship has also been established between strategies devised by enterprise management and policies conducted by marketing and technology departments.

Suggested Citation

  • Domingo Ribeiro Soriano, 2005. "The new role of the corporate and functional strategies in the tourism sector: Spanish small and medium-sized hotels," The Service Industries Journal, Taylor & Francis Journals, vol. 25(4), pages 601-613, June.
    • Handle: RePEc:taf:servic:v:25:y:2005:i:4:p:601-613
    DOI: 10.1080/02642060500092469
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    References listed on IDEAS

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    1. Acs,Zoltan J. & Carlsson,Bo & Karlsson,Charlie (ed.), 1999. "Entrepreneurship, Small and Medium-Sized Enterprises and the Macroeconomy," Cambridge Books, Cambridge University Press, number 9780521621052.
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    2. Krzysztof Borodako & Ivan Kožić, 2016. "Cooperation Patterns in the Tourism Business: The Case of Poland," Prague Economic Papers, Prague University of Economics and Business, vol. 2016(2), pages 160-174.
    3. Elisabeth Bustos-Contell & Salvador Climent-Serrano & Gregorio Labatut-Serer, 2017. "Offshoring in the European Union: a Study of the Evolution of the Tax Burden," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 11(2), June.
    4. Magdaline Enow Mbi Tarkang Mary & Ali Ozturen, 2019. "Sustainable Ethical Leadership and Employee Outcomes in the Hotel Industry in Cameroon," Sustainability, MDPI, vol. 11(8), pages 1-18, April.
    5. Bing Yuan & Alessandro M. Peluso, 2019. "The Influence of Internet Entrepreneur-Related Word-of-Mouth (WOM) on Corporate Image Association," Sustainability, MDPI, vol. 11(6), pages 1-15, March.
    6. Thomas, Rhodri & Shaw, Gareth & Page, Stephen J., 2011. "Understanding small firms in tourism: A perspective on research trends and challenges," Tourism Management, Elsevier, vol. 32(5), pages 963-976.
    7. Mª Del Mar Ramos-González & Mercedes Rubio-Andrés & Miguel Ángel Sastre-Castillo, 2017. "Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior," Sustainability, MDPI, vol. 9(9), pages 1-19, September.

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