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Determining the Professional Sport Broadcasting Landscape: An Australian Football Club Perspective

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  • Paul Turner
  • David Shilbury

Abstract

The professional sport broadcasting landscape has received much attention from an economic and legal perspective. While the economic and legal focus has been the predominant association with sport broadcasting, there has been little research undertaken into the breadth of delivery and significance of broadcast coverage. The aim of this paper was to identify the professional sport broadcasting landscape in Australia. The sport broadcast landscape was examined from the perspective of two professional football codes. In-depth interviewing of senior managers of 11 AFL, and 10 NRL clubs was undertaken with the resulting data analysed, coded and emergent themes identified. Three core themes emerged: identified as territory, distribution and profile. A further seven sub-themes specific to the outcomes associated within each category were also identified. Major findings highlight the territorial nature of the Australian professional football league market, identifying the way in which clubs are representative of particular regions. Issues associated with free-to-air delivery, brand recognition and core market attributes were also identified. Results are presented; implications for management and opportunities for future research are discussed.

Suggested Citation

  • Paul Turner & David Shilbury, 2005. "Determining the Professional Sport Broadcasting Landscape: An Australian Football Club Perspective," Sport Management Review, Taylor & Francis Journals, vol. 8(2), pages 167-193, May.
    • Handle: RePEc:taf:rsmrxx:v:8:y:2005:i:2:p:167-193
    DOI: 10.1016/S1441-3523(05)70038-3
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    Cited by:

    1. Alenka Lena Klopcic & Jana Hojnik & Stefan Bojnec & Drago Papler, 2020. "Global Transition to the Subscription Economy: Literature Review on Business Model Changes in the Media Landscape," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(4 (Winter), pages 323-348.
    2. Jakee, Keith & Kenneally, Martin & Dineen, Declan, 2022. "Scheduling slots and league objectives: An empirical analysis of Australia’s AFL," The Quarterly Review of Economics and Finance, Elsevier, vol. 84(C), pages 359-371.
    3. Jakee, Keith & Kenneally, Martin & Mitchell, Hamish, 2010. "Asymmetries in scheduling slots and game-day revenues: An example from the Australian Football League," Sport Management Review, Elsevier, vol. 13(1), pages 50-64, February.

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